Client: Bai WonderWater

Director: Annie Saunders

Agency: m ss ng p eces

We had three weeks to create a fully immersive, pickable raspberry lemon lime farm showcasing Bai Waters newest flavor collaboration with 'it girl' Sydney Sweeney. The midwestern nature themed event took place at Lume Studios smack dab in the middle of Manhattan.

Our main event was a single day happening, open to the public for eight hours. Our spaced featured a custom directional nature soundscape which climaxed with a roaring waterfall towards the back of the building. We collaborated with projectionist, Jared Mezzocchi on the projected waterfall, which was structurally fabricated with flowing fabrics and river rocks. To bring everything together we squeezed real lemons and limes throughout the space to engulf the viewer in a full sensory experience.

To quote Ms. Sydney Sweeney herself, 'This is cute!'

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The event featured a few interactive key elements

-Raspberry Picking Bushes with real Raspberries

-Pickable Lemon and Lime Trees with real citrus

-Multiple product showcase areas

-A 20 foot projection waterfall complete with sound and motion

-An interview/press zone

-Plus, a multitude of branded opportunities

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We were able to accomplish the build in three days with the help of a killer crew of skilled Art Department workers.

ART DIRECTOR Steven Grise

LEAD PERSON Cyrus Howlett 

SET DRESSER Daniel Kology 

SET DRESSER Izabela Wszolek 

SET DRESSER Grace Bilbao 

SET DRESSER Beau Tepper

ART PA - TRUCK Dakota Pollock

ART PA - TRUCK Conor Callahan 

ART PA - TRUCK Julian Zentner

GREENS LEAD Sara Golden 

GREENS ASSISTANT Madeline Sadowski 

GREENS Taryne Messer 

GREENS Sarah Wright 

GREENS Johnny Montgomery 

GREENS Pilar Albuerne 

FABRICATOR LEAD Bobby Casey 

FABRICATOR Lucas Bond 

FABRICATOR Ian Landy 

FABRICATOR James Heinz 

FABRICATOR Seth Jacobs 

MOCK UP Ivan Hurzeler